The Only Textbook that Modernizes Fashion PR for the Digital Age

A digital textbook, this is a practical insider’s guide to navigating fashion’s fast-paced, ever-evolving media landscape.

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The Only Textbook that Modernizes Fashion PR for the Digital Age

A digital textbook, this is a practical insider’s guide to navigating fashion’s fast-paced, ever-evolving media landscape.

Bridge the Gap Between the Runway and the Real World


Fashion doesn’t stand still — but most PR textbooks do. The moment a fashion PR textbook goes to press, many of its methods are already passé. What’s cutting-edge one season is outdated the next. Give your students an up-to-date, digital guide to pitch, plan and promote in fashion’s fast-changing media landscape — from celebrity collabs and fashion week stunts to sustainability initiatives and influencer partnerships.

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Why choose a Skyepack textbook?

Whether you’re a seasoned pro or have just started teaching Fashion PR, Skyepack provides the support, resources and — most importantly — the customization to fit your individualized course's needs.

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Learn from industry pros

Using Fashion PR in the Digital age, students tap into the collective wisdom of industry professionals, like Danika Daly of Fashion PR Confidential; Nandi Howard, VP of Content at Essence Magazine; Twiggy, English fashion icon and former runway model and more!

Get your students hired

Our faculty gain access to an exclusive "Fashion PR in the Digital Age" directory of fashion internships, apprenticeships and ambassador programs, where you can recommend fashion companies seeking top-tier student talent to turn into their next superstar hire.

Receive semesterly updates

Updated every semester to keep pace with the industry it teaches, the platform refreshes case studies, campaign examples, video content and industry interviews every 4 months. So, you are teaching the concepts shaping fashion right now — not from five seasons ago!

Elevate your PR instruction

Skyepack isn't just another platform – it's your virtual sanctuary for laser-focused instruction.

Masterclass Modules

Modular chapters perfect for 8–16 week courses

  • Mix and match module flow
  • Add your own custom modules
  • Add/remove interactive features

Interactive Features

  • WSJ, NYT, BOF, HBR articles embedded
  • Drag-and-drop exercises
  • Fashion vocab flash cards
  • In-chapter quizzes
  • End-of-module glossaries
  • PR Doc Templates
  • Google Doc integration

Instructor Resources

  • Fashion PR syllabus & assignment guides
  • Grading rubrics
  • Discussion prompts and group project outlines
  • PowerPoint decks and lecture templates
  • Case studies from global and emerging fashion brands

Why PR pros love us

See what industry leaders have to say about Fashion PR in the Digital Age

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A game-changing platform!

"I wish they had this textbook when I was in school. It literally has everything you need to know."

RACHEL GRANGER
Blue Jeans PR

EXTREMELY helpful!

"These conversations are so important in helping students bridge the gap between classroom knowledge and the fast-paced, creative world of PR."

MEGHAN KELLY
Purple PR

Case studies are current and relevant!

"Fashion PR for the Digital Age is a comprehensive guide to understanding how fashion is promoted through both traditional and non-traditional communication strategies. From emerging trends to growing social media influence, this text immerses students in the dynamic, ever-evolving world of fashion public relations and its complex ecosystem."

ERIKA MAYOR
Public Relations Consultant/Adjunct Professor

Ready to Join Hundreds of Faculty using Skyepack?

Elevate your instruction, customize your lessons and bring real-world PR strategy to your students.

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